Rekabet,<\/strong> t\u00fcketiciler olarak bize sunulmu\u015f en d\u00fczg\u00fcn \u015feylerden biridir. Rekabetin oldu\u011fu yerde \u015firketler, daha yeterli eser yahut hizmetleri daha d\u00fc\u015f\u00fck maliyetle sunmak i\u00e7in k\u0131yas\u0131ya gayret eder ve kazanan t\u00fcketici olur. Lakin piyasada inhisar olu\u015fturmaya \u00e7al\u0131\u015fan firmalar da var. Google’\u0131n da bu \u015firketler ortas\u0131nda oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n 2023 y\u0131l\u0131nda, 12 Eyl\u00fcl’de Adalet Bakanl\u0131\u011f\u0131’n\u0131n Google’a<\/strong> kar\u015f\u0131 a\u00e7t\u0131\u011f\u0131 rekabet tersi dava ba\u015flad\u0131. Bakanl\u0131k, Google’\u0131n arama motoru dal\u0131ndaki \u00fcst\u00fcn pozisyonunu berbata kullanarak rekabet ayk\u0131r\u0131s\u0131 maddeleri ihlal etti\u011fini sav ediyor. Yak\u0131n vakitlerde Microsoft CEO’su Satya Nadella,<\/strong> bu davada Google’a kar\u015f\u0131 tabir verdi.<\/p>\n Nadella’n\u0131n<\/strong> s\u00f6z\u00fc s\u0131ras\u0131nda, Microsoft’un Google’\u0131n<\/strong> hakimiyetine meydan okumak i\u00e7in Bing’e 100 milyar dolar yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131 belirtti. Google,<\/strong> d\u00fcnyan\u0131n en tan\u0131nan arama motorudur. O denli ki yeni bir bilgisayar ald\u0131\u011f\u0131m\u0131zda, Bing yerine \u00f6ncelikle Google Chrome’u<\/strong> y\u00fckleyip Google’\u0131 varsay\u0131lan taray\u0131c\u0131 olarak ayarlar\u0131z. Lakin Adalet Bakanl\u0131\u011f\u0131na nazaran, Google,<\/strong> piyasadaki hakim pozisyonunu berbata kullanarak bir inhisar olu\u015fturmaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n Microsoft, Google monopol\u00fcn\u00fc \u00f6nlemek i\u00e7in y\u00fcz milyar dolar harcam\u0131\u015f!<\/b><\/p>\n Nadella tabirinde, Microsoft’un Google’\u0131n<\/strong> arama pazar\u0131ndaki monopol\u00fc engellemek ve onunla rekabet etmek gayesiyle Bing’e 100 milyar dolar yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131<\/strong> belirtti. Google’\u0131n arama motorundaki hakimiyetinin t\u00fcketicilere ve i\u015fletmelere ziyan verdi\u011fini s\u00f6z etti. Ayr\u0131yeten, Google’\u0131n piyasa g\u00fcc\u00fcn\u00fc rekabeti ve yenili\u011fi engellemek i\u00e7in kulland\u0131\u011f\u0131n\u0131 belirtti. Nadella, Google’\u0131n, ayg\u0131tlar\u0131nda varsay\u0131lan arama motoru olarak Google’\u0131 tutmalar\u0131 i\u00e7in kablosuz operat\u00f6rlere ve ak\u0131ll\u0131 telefon \u00fcreticilere \u00f6deme yapt\u0131\u011f\u0131 uygulamas\u0131na da de\u011findi. Bu durum, Bing \u00fczere ba\u015fka arama motorlar\u0131n\u0131n rekabet etmesini zorla\u015ft\u0131r\u0131yor.<\/p>\n Ayr\u0131ca, Google’\u0131n arama sonu\u00e7lar\u0131n\u0131n kendi eserlerine ve hizmetlerine kar\u015f\u0131 \u00f6nyarg\u0131l\u0131 oldu\u011funu belirtti. Bu \u00f6nyarg\u0131n\u0131n, Google’a rakiplerine kar\u015f\u0131 haks\u0131z bir avantaj sa\u011flad\u0131\u011f\u0131n\u0131 lisana getirdi. Nadella’n\u0131n<\/strong> tan\u0131kl\u0131\u011f\u0131, Microsoft’un Google’la arama pazar\u0131nda rekabet stratejisi hakk\u0131nda ender bir bak\u0131\u015f sunuyor. Nadella’n\u0131n Google’\u0131<\/strong> a\u00e7\u0131k\u00e7a ele\u015ftirmeye haz\u0131r olmas\u0131 da dikkat \u00e7ekiyor, zira bu iki \u015firket de\u011ferli rakiplerdir.<\/p>\n Nadella’n\u0131n<\/strong> tan\u0131kl\u0131\u011f\u0131n\u0131n, Adalet Bakanl\u0131\u011f\u0131’n\u0131n Google’a kar\u015f\u0131 rekabet ayk\u0131r\u0131s\u0131 davas\u0131na ne tesiri olaca\u011f\u0131n\u0131 \u015fimdilik s\u00f6ylemek s\u0131k\u0131nt\u0131. Lakin tabiri, Bakanl\u0131\u011f\u0131n davas\u0131n\u0131 g\u00fc\u00e7lendirebilir ve Google’\u0131n rekabet z\u0131dd\u0131 kanunlar\u0131 ihlal etmekle hatal\u0131 bulunma ihtimalini art\u0131rabilir. Nadella’n\u0131n<\/strong> bu s\u00f6z\u00fcn\u00fcn, Microsoft’un Apple’\u0131n arama motoruna b\u00fcy\u00fck bir yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir periyotta gelmesi de dikkat caziptir. Bu yat\u0131r\u0131m, Microsoft’un Google’la rekabet etme u\u011fra\u015flar\u0131n\u0131 art\u0131rmak olarak k\u0131ymetlendirilebilir.<\/p>\n","protected":false},"excerpt":{"rendered":" D\u00fcnyan\u0131n en b\u00fcy\u00fck teknoloji \u015firketlerinden biri olan Microsoft, rakibi Google’\u0131n hakimiyetini k\u0131rmak i\u00e7in 100 milyar dolar harcam\u0131\u015f.<\/p>\n","protected":false},"author":1,"featured_media":35248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[1394,2246,1060,1207,2224],"yoast_head":"\n